Ultimate boob sweat hack

When it comes to preventing boob sweat, some people have tried everything. To celebrate the launch of our ground-breaking Sweat-Proof bra we brought to life the ways in which women have been trying to beat boob sweat, as an homage to the things they can now say goodbye to.

Art Direction Lucie de La Chaise
Lead Copywriter Grace O’Brien
Photography Vitor Queiroz
Production Wellcomww

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Life-Changing Loo

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Serge Lutens, Content Factory