Life-Changing Loo.

To reach an 18-25 year old audience, we knew we needed to be where they were. Enter, a pop-up at music festival, Splendour In The Grass. We created our ‘Life-Changing Loo‘ a secret VIP bathroom for when the festival toilets started to get, well, like festival toilets do. Customers received badges for entry into the toilets and were able to come back the entire weekend, prompting many high-quality engagements with the brand.