The class of confidence

his generation of teens aren’t shy when it comes to their period. In fact, 90% of teens that we spoke to are comfortable talking about their periods. ​But that doesn’t mean they don’t fear it coming at school. With an energetic, youthful photoshoot, we introduced the world to period underwear in a class of it’s own, worn by a new generation of teens and tweens who don’t need to be afraid. ​We cast real Modibodi customers as well as real teen twins to ‘creative direct’ and feature in the campaign.