The Change Room by Puma and Modibodi
To celebrate the 2023 Women’s World Cup, and the release of the latest PUMA x Modibodi range, we launched a global campaign for girls to swap their white shorts for a leak-proof pair, at a time when the conversation around white shorts in sport dominated the media. We created an activation where grassroots athletes in Australia, the UK and Germany (Online) could swap their shorts, and try Modibodi’s leak-proof technology for themselves.
Creative Lead Grace O’Brien
Art Direction Lucie de La Chaise
Lead Copywriter Jac Kennedy
Production BeA
The activation was supported by an ATL campaign that spoke to the trustworthiness and leak-proof technology of PUMA x Modibodi sportswear. Shot by Juliet Taylor and featuring a real Australian soccer team, the ads appeared online and OOH across the UK and Australia.
Creative Lead Grace O’Brien
Art Direction Lucie de La Chaise
Lead Copywriter Jac Kennedy
Photography Juliet Taylor
Production The Pool Collective
