Will it work?
Modibodi performs scientific testing on their products to ensure effectiveness. The only problem is, they’re a tad too technical, and people are sceptical the technology actually works for their period. So, we created a content film series that humanised the tests Modibodi perform on their period underwear to prove that Modibodi really does work. These were ‘The Flame Test’, ‘The Shot Test’, ‘The Stack Test’, and ‘The Very Important Document Test’.
Creative Lead Grace O’Brien
Art Direction Lucie de La Chaise
Lead Copywriter Jac Kennedy
Director Juli Balla
Production The Kitchen