Life-changing period underwear.

Women in the UK were still reaching for disposable tampons and pads over reusable period underwear, so we needed to cut through to differentiate our positioning as the most trustworthy – and leak-proof – option for your period. We created a contextually relevant campaign that used a confidently witty tone of voice and ownable visual identity to introduce Modibodi to UK customers. The campaign ran across outdoor, digital, and social.