Serge Lutens (Sisheido)

August 2018


Serge Lutens is a brand of the parent company Shiseido. It markets beauty kits and niche fragrances. Its image is directed and influenced by the work of Serge Lutens himself.

The idea was to create visuals for the brand’s Instagram account in order to express the brand’s olfactory and visual universe.

This project was carried out under the artistic direction of Al Dente Paris.