French Math House

Math is boring. That's the hard truth that the French Math House (Maison des Maths) was confronted with when it called on the Paris School of Graphic Arts to rethink its brand positioning.Bertrand Russell said, “Mathematics possesses not only truth but supreme beauty– a beauty cold and austere, like that of sculpture.” By creating a visual identity that is both poetic and elevated, we shed light on the intrinsic duality of mathematics, re-establishing the link between the rational and the imaginary.