First Period Kit

To bring younger customers into Modibodi, before they even get their first period, we created the First Period Kit in partnership with UK-based illustrator Justyna Green, who’s known for her poignant and beautiful illustrations on women's health.

The refreshed kit aims to help young girls understand and accept their changing bodies. It features an original and illustrated comic, sticker set, mirror for them to get to know their body, wet bag , 2 pairs of ModibodiTeen underwear, and two custom digital hubs for teens and parents.

Creative Lead Grace O’Brien
Art Direction Lucie de La Chaise
Lead Copywriter Jac Kennedy
Illustration Justyna Green
Packaging Bree Antone

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Life-changing period underwear